Examining User Engagement Attributes in Visual Information Search
Qiong Xu · 2015
This study performs an exploratory factor analysis (EFA) to examine user engagement scale (UES) in the setting of daily life visual information search (i.e. searching images and/or videos using Web-based information systems). Principal Components Factor Analysis was employed to examine the six sub-scales of user engagement while searching images and/or videos on Web-based systems. Results indicated that the most stable sub-scale is Aesthetics (AE), while Endurability (EN) retained four of five items, Focused Attention (FA) retained four of seven items, Perceived Usability (PUs) retained three of eight items and Novelty (NO) retained one of three items. The remaining items from EN, FA, Pus, NO and two of three Felt Involvement (FI) items shifted onto different factors, and one NO item and one FI item merged with one FA item to form one new Factor. A number of 519 college student users responded to an online administered questionnaire in two months duration. The findings showed that more than 65% of the users used Google and 31.8% of them chose YouTube to search visual information. Social media and special sites were also used for their daily life visual information search.