Navigating Product Catalogs Through OFDAV Graph Visualization
Mao Lin Huang, K Zhang · UTS ePRESS (University of Technology Sydney) · 2002
This paper describes the development of a 2D interactive visual interface for navigating online product catalogs that are commonly used for B2C e-commerce.We introduce an' e-commerce framework for Visual Online Shops that use a 2D • dynamic graph visualization as an interface allowing buyers to interactively navigate through the large product hierarchies with a sense of information space.We discuss the application of OFDAV browser.a dynamic visualization techniques that can be used to assist buyers in navigating large product information spaces dynamically and help them in selecting suitable products through the mouse clicks of appropriate graphical nodes in the visualization.The prototypes are written in Java, JavaScript, PHP and MySQL that simulate the online shopping experiences.They are applicable to any ecommerce online purchasing application.