Providing Ad Links to Travel Blog Entries Based on Link Types
Aya Ishino, Hidetsugu Nanba, Toshiyuki Takezawa · 2011
cu.ac.jp Content-targeted advertising systems are becoming an increasingly important part of the funding for free web services. These programs automatically find rele-vant keywords on a web page, and then display ads based on those keywords. We propose a method for providing links to ads for travel products (which we call ad links) automatically. We ex-tract keywords from citing areas of travel information links, and provide appropriate ad links. To investigate the effectiveness of our method, we con-ducted experiments. We obtained a high precision for the extraction of keywords and provision of ad links. 1