Rhythmic Persuasion Model
Hanif Baharin, Nadiah Zin · 2015
We argue that, as an aspect of phatic communication, rhythm entrainment may be used to enhance persuasive technology through inducing mimicry of desired behaviours. This paper delineated theoretical justifications for our argument. Based on ambient persuasion model and rhythm entrainment framework, and following the results of our previous experiment, we proposed rhythmic persuasion model and hypothesised that rhythmic auditory icons are more likely to induce mimicry. In the future, we will conduct experiments to test this hypothesis.