A usability instrument for evaluating websites-navigation elements
Julie Fisher, John P. Bentley, Rodney J. Turner, Annemieke Craig · Australasian Computer-Human Interaction Conference · 2004
Many small businesses websites have become an important advertising medium. However little consideration is given to how these websites might be made more effective. Many factors impact on website effectiveness, including navigation. Research here describes a usability instrument developed for evaluating small business websites and uses navigation as an example of its application. The research found that the quality of navigation does have an impact on ease-of-use of a site, user's emotional response and frustration levels and a user's intention to return to that website. The research also established the statistically significant elements that contribute to navigation.