What web features and functions are used by Australian corporations in their websites? A conceptual framework and an empirical investigation
Xue Li, W. Huang, G. Gandha, Xueyan Yao, Hsiao-Chang Huang · 2002
While more and more companies are investing money in eCommerce by setting up commercial websites on Internet, different companies normally use different Web-technological features and functions on their websites. What Web features and functions are currently available and used in commercial websites? What Web features and functions have been commonly used in designing commercial websites, and what have been least used? Whether differences of using Web features and functions in commercial websites exist in different industries? What are these differences if they exist? Answers to these questions are important to the design of a successful commercial website. The main purpose of this research is to answer these questions by proposing a framework that can categorise and assess current available Web features and functions. Further, 252 commercial websites of listed Australian companies were sampled to empirically investigate the above-mentioned research issues. The research findings are reported and discussed.