Association rules model of e-banking services
Vasilis Aggelis · WIT transactions on information and communication technologies · 2004
The introduction of data mining methods in the banking area although conducted in a slower way than in other fields, mainly due to the nature and sensitivity of bank data, can already be considered of great assistance to banks as to prediction, forecasting and decision making. One particular method is the investigation for association rules between products and services a bank offers. Results are generally impressive since in many cases strong relations are established, which are not easily observed at a first glance. These rules are used as additional tools aiming at the continuous improvement of bank services and products helping also in approaching new customers. The scope of this paper is the presentation of a model which discovers and determinate such rules concerning e-banking using different methods.