Association And Classification Models For Web Mining
E Blanc, Paolo Giudici · WIT transactions on information and communication technologies · 2002
We present methods for the search of association rules in the analysis of web clickstream data. We first show association rules, and show how to draw data mining conclusions on the basis of them. We then compare association rules, which are local models, with tree-based models, and show how association rules can be deduced from them. Our analysis have been conducted on a real ecommerce dataset.