Is it Ethical to Give out Unreadable Information in Advertising?
Jun Iio · Procedia Manufacturing · 2015
There are many massages in television advertisement. However, some of such messages are not conveyed to customers properly. This study has been conducted in order to confirm that warning message in two television advertisement does not have any effect. This paper reports that the experiment revealed that the message explaining new technologies in the television advertisement were meaningless, and thus the way of information delivery has plenty of room to improve.