Information Security Awareness: A Marketing Tools for Corporate’s Business Processes
Heru Susanto, Mohammad Nabil Almunawar · SSRN Electronic Journal · 2012
The presence of IT in business environment has gradually become more important as more business corporate integrated their business processes with IT. IT system can help business in various aspects including a platform for businesses such as storing and retrieving information, work synchronization, forming business strategy and communication. Aided with their broad line of services, an IT system aims to support or even drive organisations towards desired paths. Trends of IT and information security awareness (ISA) in society today, particularly within the business environment is quite interesting phenomenon. The overviews of the role of IT in the modern world as well as the perception towards ISA are initially introduced. A series of scope are outlined, and also further examination on matter of IT and ISA in the business environment – emphasis on ISA function as re-branding of corporate image and marketing of corporate product and service. This research and review is expected to influence the awarness of information security issues as a re-branding and marketing tools for supporting corporate’ business processes.