Psycho-physiological Methods in Information Science: Fit or Fad?
Heather L. O'Brien, Jacek Gwizdka, Irene Lopatovska, Javed Mostafa · 2015
This interactive session focuses on the use of psycho-physiological methods in information science research. Through presentations, demos, and interactive discussion we will discuss and observe pragmatic issues of implementing these methods in IS and analyzing the data they generate. We will also examine the “fit” of these methods of measuring IS concepts and phenomenon, their reliability and validity, and the need for greater knowledge exchange amongst IS researchers to guide the effective use of these methods.