The World Wide Web and its Potential for Corporate Environmental Communication
Sumit Lodhia · ANU Open Research (Australian National University) · 2006
This study monitors environmental disclosure on the corporate websites of three companies in the Australian minerals industry.These websites were analyzed on a daily basis for an entire year, a process referred to as longitudinal web analysis in this paper.Most studies on web based environmental reporting are cross sectional, presenting snapshots of web disclosure only at one point in time.Given the dynamic nature of websites, information analyzed at a particular point could change easily within a certain period of time.Thus, a need arises for a continuous monitoring of websites over a period of time.Details on the longitudinal website analysis of the three companies are presented in this paper and implications for future environmental reporting research are identified.