Scoring reputation in online social networks
Mouna El Marrakchi, Hicham Bensaid, Mostafa Bellafkih · 2015
Reputation management plays a key role in improving brand awareness and mastering the impact of harmful events. Aware of its importance, companies invest a lot in acquiring powerful social media monitoring tools (SMM). Several SMM tools are available today in the market, they help marketers and firms' managers follow relevant insights that inform them about what people think about their brand, who speaks about it, when and how it occurs. For this, SMM tools use several metrics concerning messages sent in social media about a brand, but few give a scoring to that brand's reputation. Our contribution through this work is to introduce the reputation score measured by our Intelligent Reputation Measuring System (IRMS) and compare it with existing SMM tools metrics.