Communication principles in family planning.
Mercado Cm · PubMed · 1980
In the area of family planning information in the Philippines and other Asian countries, the effectiveness of any communication materials in imparting learning largely depends on the source, presentation, appeal, form, illustration, language and color used in preparing the materials. The effectiveness of communication materials in imparting learning is also dependent upon how and when these materials are used. The amount of participation allowed the audience is another factor influencing the effectiveness of any communication in imparting learning. The effectiveness of any communication effort in imparting learning is strongly influenced by the group to which the audience belongs and wants to belong and by the extent to which opinion is known to others. The effectiveness of any communication is difficult to predict due to some psychological defenses in the audience, but if some characteristics of the target audience are known some amount of accuracy in predicting the effect of communication is possible. The amount of incentive given to a person for doing something he or she does not like to do usually varies inversely with attitude change. Finally, communication is necessary but not sufficient for the success of any developmental campaign.