Bringing online shopping experience to offline retail through augmented reality and RFID
Zulqarnain Rashid, Enric Peig, Rafael Pous · 2015
Retail is undergoing through major technological changes. Online shopping is rapidly increasing because of the features it offers. Bringing online shopping features to offline retail will enrich customer experience. In this paper we present Augmented Reality (AR) interfaces developed for handheld devices, linked to a physical Smart Space to bridge the gap between offline and online retail. Preliminary evaluation shows that the user is able to interact with the products in the physical spaces while having access to online shopping features. System is tested and validated with number of products at Radio Frequency(RFID) based smart shelf.