A case study of BSUED: Behavioral Science-informed User Experience Design

Eric B. Hekler, Abby C. King, Martín Oller Alonso, Jesse Cirimele · 2011

The skyrocketing costs of healthcare, the obesity epidemic, and the rapid ageing of the global population collectively create a critical need for evidence-based strategies for promoting health and wellness. Smartphone apps offer new opportunities for promoting health but despite the promise of these apps, most lack an evidence-informed, theoretical rationale underlying the methods for behavior change. The MILES (Mobile Interventions for Lifestyle Exercise at Stanford) group is developing three theoretically-based applications that use different motivational frames for promoting behavior change and health. In this paper, we will discuss our behavioral science-informed user design (or BSUED) process.

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