Website Structure Improvement through Web Mining

Chhaya N. Shejul, B. Padmavathi · 2015

facilitating effective user navigation through designing well-structured web site becomes a big challenge. This is because gap between users expectations and web developers understanding of how the website sh6uld be structured. The numbers of methods have been proposed to reorganize website to improve user navigation. As they completely reorganize website, new structure becomes unpredictable. We propose a mathematical programming method to reorganize Web structure with minimum changes in order to achieve better navigation efficiency. Heavily disoriented user should get more benefit from less disoriented user.

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