A Study on Predicting Preference for Recommendation by using Data Mining Technique
Jong Seok Um, Ji Hoon Choi, Min Yang, Byong Su Choi · Advanced science and technology letters · 2014
We propose a method for predicting user's preference on the item serviced on the web pages. Here we use collaborative filtering combining user- base and item-base prediction results. To resolve data sparsity, we include similar user's rating on similar items. The result shows that proposed method gives reliable prediction on to the test user.