Understanding Web personalization with Web Usage Mining and its Application: Recommender System
M.Kumara Swami, Manasi Kulkarni · 2013
Abstract — Web is becoming an enormous storehouse of information and it will keep growing with improvements in internet technologies. But the human capability to read, access and understand content does not increase with that pace. Hence it becomes difficult to website owners to provide appropriate information to the users. This led to provide personalized web services to provide personalized web experience to users. One of the well-liked approaches in providing web personalization is Web Usage Mining. In this paper, we will discuss personalization process and its various modules. We will also discuss Recommender systems; which makes use of Web personalization for providing tailored recommendations to the user. After that we will discuss system architecture of recommender system.