Practical Data Mining: Applications, Experiences and Challenges
Carlos Soares, Bettina Guidemann · 2006
Every customer has an address, every store has a location, and traffic networks are a decisive factor in accessibility and logistics. Even in classical business data analysis, a large majority of data have a spatial component, and optimal business decisions must take geographical context into account. In the talk, we will present several examples of real world customer projects ranging from location selection and geo-marketing to outdoor media. We will then move on to the new challenges and opportunities brought about by the widespread availability of localisation technology that allows tracking of people and objects in time and space. Professor Dr. Stefan Wrobel is a professor of computer science at university of Bonn and one of the three directors of the Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS (created in July 2006 as a merger of Fraunhofer Institutes AIS and IMK).