ELECTRONIC NEGOTIATIONS OF THE TRANSACTIONAL COSTS PERSPECTIVE
Ricardo Buettner · 2007
The negotiation process can be understood as a framework around a transaction. Thus, the paper analyzes research on electronic negotiations of the transaction-costs perspective. It reflects the consideration of different origins of transaction costs within the particular negotiation phases. The evaluation suggests three future research directions: Opportunistic behavior in all electronic negotiation phases, bounded rationality and uncertain information situations in the contracting phase and bounded rationality in the realization phase.