Tourist's Spots Popularity Measurement in Pakistan Through Mining Publically Available Social Media Data

Wasiat Khan, Muhammad Shafi, Iftikhar Ahmed Khan, Muhammad Irfan Khattak, Mohammad Saleem · 2013

2 Abstract: Most of the modern social media allow users to upload their text-tagged and geo-tagged photos. This socially generated textual and geo-tagged metadata of photos can be used to extract useful information for analysis. Most of these photos are publically available and hence their metadata is easily accessible. This paper presents a framework for the measurement of location popularity using the metadata of publically available social media photos. A location is considered more popular if most unique visitors have uploaded a hig h number of photos of that particular location. Statistics of places popularity are presented for the year 2012 and some interesting analysis are also made at the end of the paper. The seasonal effect on the popularity of places is also demonstrated.

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