Preferences of media use by the Rural families regarding adoption of different practices related to social and Economic development
Sunita Rani, Kiran Singh, R.C. Agarwal · 2014
In this research paper an attempt has been made to screen about the general profile of rural families and their preferences and basic purpose of media use regarding adoption of new technology in Uttar Pradesh. Two districts namely Aligarh and Hathras were selected purposively. Under each districts two blocks two villages in each block were selected by random sampling Technique. Thirty (30) respondents were selected from each village by random sampling Methods. Thus in all 240 respondents were selected. The collected data were quantified, classified and put under parametric and non parametric analysis. The out come of the study clearly high lights that majority of the respondents were educated, belong to backward caste, had Pucca house, majority of them i.e., 90.83 percent respondents have single earning members. Majority i.e. 62.50 percent respondents have single family pattern. Regarding media preferences and its purpose, a very high majority i.e. 62.80 to 100 % respondents have shown first preference to computer, Radio, farmers fair, Newspaper, Magazine, Block/Ext Personal, Neighbour and Exhibition. Majority of the respondents have mentioned the basic purpose as; Entertainment and News awareness, information updating/communication, gain knowledge regarding seed, fertilizers and P.P. appliances and farm Related/New technology programme.