How sponsors and top management make projects fail or succeed
Patrick Schmid, Andrea Koch · 2004
Sponsors have a very high impact on how much their company can benefit from projects. We found this aspect to be much neglected in project management literature and training. You will rarely find courses for sponsors of projects. In this paper, we define the role of a project sponsor. We then describe typical traps and pitfalls we observe in consulting many different companies. For each trap or pitfall, we describe the problem and the impact and we give practical recommendations for improvement.