A Study on Consumer Preference and Satisfaction towards Sedan Cars in Coimbatore City
N. Yesodha Devi, C. Gomathy, R. Krishnakumari · 2013
Motor car is one of the commonly used conveyances by the upper and middle class people. Before two decades only few industrialists and rich people had cars, but after the industrialization, earning capacity among the middle class has also increased. Now a day’s motor car is not only bought for social status, but it is felt as a necessary one. The present research on “Customer preference and satisfaction towards SEDAN cars in Coimbatore city” has been prepared based on the survey conducted to study the awareness level and satisfaction of customers’ with regard to SEDAN car in Coimbatore city. The sample size of the study is 152 and a questionnaire is prepared to collect the primary data .Convenient sampling method is adopted. The data collected has been analyzed using percentage analysis, chi-square and ANOVA. The results have been obtained based on the tools applied in the study.