SE challenges in small companies
Jan Ploski, Jochen Rehwinkel, Stefan Schwierz · 2007
Initially, creating a software engineering in-frastructure and adhering to defined proceduresseem less important than quickly delivering in-novative services to customers. Therefore, yourcompany’s development activities center onrapid prototyping and are driven by immediatebusiness needs. After you’ve established yourbrand and market share, your focus shifts tononfunctional aspects of software develop-ment: the services must not only provide theadded value your customers demand, they mustalso become trustworthy