Developing A Dual-Process Information Seeking Model for Exploratory Search
Michael A. Zarro · 2012
In this work dual-process theory from the social psychology domain is introduced to help understand exploratory search behaviors and relate them to searchers’ cognitive processes as they evaluate information resources. Our setting is the consumer health domain, where information seeking is often an exploratory search episode involving searchers who have high motivation but low ability to find and cognitively process information resources. Health consumers learn as they search, acquiring information from professional and peer-produced resources. Interactions between user, interface, and content will be aggregated to form a model of exploratory search.