Compact/Fastest A4 Monochrome LED Printers in class: B400 Series
Shinichi Hirose, 善司 高橋, 竜彦 下村, Michiaki ITO, Koichi Matsuzaki · 2010
During the one-year period, beginning third quarter fiscal 2008 and ending second quarter fiscal 2009, the printer market saw a decline in shipments as it fell under the influence of economic downturn caused by the Lehman Shock. Among the largest drops were with low-cost machines, but there has been a trend toward recovery since third quarter fiscal 2009. Despite the situation, the Desktop (DT) and Small Work Group (SMB) segments, which OKI Data is focused, are relatively stable and market share has been maintained. This market is expected to remain stable in the future. However, between fourth quarter fiscal 2008 and first quarter fiscal 2009, competitors have introduced new products to this segment heating up the competition. In the DT and SMB segments, our product specifications have been quick to respond to market demand, and we have strong distribution channels. To further meet the segments’ customer requirements, we developed the small and high-speed monochrome LED printers B431dn/B411dn (Photo1).