Evaluation of E-trust for NFC applications in Iran Transportation Organization (Case Study: Public Transportation Organization Of Hamedan Province)
Soroush Afiati Mehrvarz, Narges Zeinolabedin · 2013
Undoubtedly there are different risks for customers in any modern technologies of E-commerce which may cause lack of trust including lack of contact or feeling of purchased product or perceived services, lack of simultaneous transfer of money and other factors. The mentioned risks will create lack of trust in internet environment and modern electronic technologies. Therefore customers will apply E-trust as a guideline for reducing any lack of confidence. With measuring any e-trust rate and promotion of any indexes with negative situation, this research intends to promote e-trust in modern e-commerce technologies, even as little as possible, especially NFC technology through some operational guidelines and by the use of AFD model. Then it is possible to apply this technology in Public Transportation Organization of Hamedan province. We could analyze all 11folded dimensions of e-trust by applying of NFC technology and by the use of T-STUDENT, ANOVA & LSD tests as well. Furthermore we could recognize 10 critical indexes with highest effects as an obstacle against NF technology in Public Transportation Organization-Hamedan province by classifying the importance rate of indexes in TOPSIS technique and analysis the current situation. QFD model was considered as the entrance for this purpose. Upon a quantitative interviewing with 7 specialists in this model, finally we could recognize 14 promotion strategies for further reducing of any obstacles. Followings are the most important strategies: Exact supervision on implementation of technology rules at province, providing a cooperation culture and dividing of knowledge with users and presence of an electronic policy making council at province.