A Comparison of Different Classification Techniques for Bank Direct Marketing
Kittipol Wisaeng · 2013
Abstract — Classification is a data mining techniques used to predict group membership for data instance. In this paper, we present the comparison of different classification techniques in open source data mining software which consists of a decision tree methods and machine learning for a set of bank direct marketing dataset. All decision tree methods tested are J48-graft and LAD tree while machine learning tested are radial basis function network and support vector machine. The experiment results show are a bout classification sensitivity, specificity, accuracy, mean absolute error and root mean squared error. The results on bank direct marketing data also the efficiency of machine learning methods by using support vector machine is better than that of all algorithms. Index Terms—Data mining, bank direct marketing, J48-graft, LAD tree, radial basis function network, support vector machine. I.