Mashups Can Be Gravy: Techniques for Bringing the Web to SAS®
Jack A. Fuller · 2010
A mashup is an agglomeration of disparate content. While popular terminology tends to associate mashups with web-based data, physician John Snow demonstrated an early example of mashing content in 1854 when he identified the source of a London cholera outbreak by mapping cholera patients with their water sources. The guilty culprit turned out to be an infected water pump handle in Soho. Web based mashups have transitioned from metasearch engines like Dogpile® and Webcrawler® to Google™ maps detailing winery tours and public restrooms to Yahoo!® Pipes™ which allows users to define their own mashups. SAS® has long facilitated moving information from SAS to the Web. This paper will explore mashup techniques for enabling the movement of information in the other direction: from the Web to SAS.