TRAINIAC: Making Training Collaborative through Learning and Journey Maps
Janine Widler, Martin J. Eppler · 2008
This case study highlights the potential of the collaborative use of large, graphic maps in training and corporate communication. It introduces two visual methods of Trainiac – a South African consultancy that offers picture based learning solutions. Their intriguing graphic environments – also called “Pictureware” – stimulate exploration and social interaction, which allow organizations to achieve learning goals and to overcome departmental and hierarchical barriers in knowledge communication. Specifically, the case study describes the Learning Map and the Journey Map methods that are used to inform employees about the overall logic of a company‟s operations. While a Learning Map depicts a company‟s value chain and service provision as well as (location-based) interactions with customers, a Journey Map consists of a metaphoric story that captures essential insights about the company and its value proposition. The case also includes application experiences and examples and concludes with future opportunities and challenges for this kind of novel offering.