Information Seeking Behaviour of Dairy Farmers
N.V. Kavithaa, N. Vimal Rajkumar, Sree C.M. Lakshmi · 2014
The study on information seeking behavior of the dairy farmers was undertaken in Erode District of Tamilnadu with the objectives to study socio economic profile of dairy farmers and to study the relationship of socio-economic variables with information seeking behavior of dairy farmers. Seventy dairy farmers of Erode District were selected randomly for the study and information was collected. Various socio economic variables such as age, education, land holding, number of dairy cattle and dairy farm experience were considered for gathering the information and then these variables were used to relate with information seeking behavior. The results of the study revealed that socio economic variables had influenced the information seeking behavior of dairy farmers.