The Expectations of Quick Response (QR) Codes in Print Media: An Empirical Data Research Anthology
Ali Probst, STEPHEN C. BROKAW · 2012
Quick Response codes, more commonly referred to as “QR codes” are changing the way marketers and consumers view print media. QR codes are the seemingly perfect bridge to mending the gap between the tactile and virtual world. The focus of this study is an exploration and compilation of data and research regarding the current functionalities, benefits, limitations, and future expectations of Quick Response (QR) codes in print media. To enhance and build on the findings collected from outside research, a survey was administered solely for the purposes of this study at the University of Wisconsin – La Crosse to uncover QR code awareness and effectiveness, as previous research is continuing to find that QR codes are still facing adoption issues due to technology and content hindrances. Because of their interactive capabilities, QR codes have infiltrated several types of print media in a short amount of time, but are QR codes just today’s passing fad or a global shift in mobile marketing?