AN EXTENSIVE LITERATURE SURVEY ON COMPREHENSIVE RESEARCH ACTIVITIES OF WEB USAGE MINING
V. Valli Kumari · 2014
The increased usage of World Wide Web (WWW) becomes a vast data repository related to the users' interaction with the websites which is unstructured, unlabeled, high redundant and less reliable recorded in weblog. In addition, the existence of non linearity, incompleteness, heterogeneous and transient nature of data makes the weblog further complex. This situation creates inevitably increasing challenges in extracting desired knowledge from web log. Web usage mining is a methodology that blends traditional mining techniques with sophisticated algorithms to capture, model and analyze the behavioral patterns from weblog. The knowledge derived from such patterns creates a great value addition to any organization as they make use in decision making process. Thus, it is necessary to empower the web usage mining techniques that are aptly compatible to incremental nature of weblog. These techniques promote the prerequisite of applying the new approach at all stages of web usage mining comprehensively, to completely investigate the web usage mining effectively. To design and develop comprehensive model for investigating the web usage mining, the authors in the present paper conducts an extensive literature survey on various research activities in the era of web usage mining.