Use Of Data Mining In Business Analytics To Support Business Competitiveness
Pui Mun Lee · Review of Business Information Systems (RBIS) · 2013
Inthis paper, the use of data mining and text mining techniques in businessanalytics and how they support the use of business intelligence in e-businessesare discussed. The distinction betweendata mining, business analytics and business intelligence is presented. Suggestions on how electronic businesses canleverage on data mining to enhance their competitiveness are discussed.