Digimarc MediaBridge: the birth of a consumer product from concept to commercial application
Burt Perry, B. Macintosh, David Cushman · Proceedings of SPIE, the International Society for Optical Engineering/Proceedings of SPIE · 2002
This paper examines the issues encountered in the development and commercial deployment of a system based on digital watermarking technology. The paper provides an overview of the development of digital watermarking technology and the first applications to use the technology. It also looks at how we took the concept of digital watermarking as a communications channel within a digital environment and applied it to the physical print world to produce the Digimarc MediaBridge product. We describe the engineering tradeoffs that were made to balance competing requirements of watermark robustness, image quality, embedding process, detection speed and end user ease of use. Today, the Digimarc MediaBridge product links printed materials to auxiliary information about the content, via the Internet, to provide enhanced informational marketing, promotion, advertising and commerce opportunities.