Niche of idea activations as source of social creativity: A finding from innovation game
Yukio Ohsawa, Yoko Nishihara · 2009
By mining and looking at the relations between pieces of knowledge, the talent of human to create an idea from a combination of knowledge comes to be elevated. In this paper, the Innovation Game we have been presenting since last year is introduced as an environment for the communication to elevate this talent. The players called innovators present ideas created from combining prepared basic ideas, and sell the ideas to each other and their stocks to investors. As a result, the values of ideas are evaluated, to reveal latent opportunities in the market. Here we present experimental results showing the niche, i.e., the space between clusters of already used or newly invented ideas of business, tends to enable players to create ideas/products of which the quality can be highly evaluated by the human society.