Exploring mobile e-commerce in geographical bound retailing
Sofia Eklund, Kalevi Pessi · 2005
In the last couple of years, the interest in mobile IT has arisen tremendously, and future directions point towards an explosive, expansive area. This paper explores how mobile e-commerce services map customers' requirements in geographically-bound retailing. This is done through WineGuide, a geographically-bound recommendation service for wine and food, adapted to mobile phones. The service addresses well-known problems within the area of shopping, by: (1) offering expert recommendations; (2) notifying the user of where products are available; (3) distributing information in appropriate situations; and (4) letting the user search for products. The findings of the study indicate that the full potential of mobile e-commerce services can only be established through complete e-commerce transaction implementation. The mobile phone then has the role of a remote controller, where products are ordered, paid for and home-delivered through a few button-pressings.