A User-Centric Mobile Service Creation Approach Converging Telco and IT Services
Jian Yu, Paolo Falcarin, José M. Del Álamo, Juergen Sienel, Quan Z. Sheng, José F. Mejia · 2009
While new competitors are threatening the traditional business models of Telecommunications operators by providing their services directly to the customer, user-centric service creation paradigm brings new opportunities for operators to deliver diverse, attractive, and profitable services directly to the end-user. This paper discusses the service creation model, architecture and implementation in the European Union sponsored research project OPUCE (Open Platform for User-Centric Service Creation and Execution), which aims at enabling end-users to use their smart mobile devices for both creating and consuming personalized services.