A computational geometry approach to Web personalization
Maria Rigou, Spiros Sirmakessis, Athanasios Tsakalidis · 2004
In this paper we present an algorithm for efficient personalized clustering. The algorithm combines the orthogonal range search with the k-windows algorithm. It offers a real-time solution for the delivery of personalized services in online shopping environments, since it allows on-line consumers to model their preferences along multiple dimensions, search for product information, and then use the clustered list of products and services retrieved for making their purchase decisions.