Persona-scenario exercise for codesigning primary care interventions.
Ruta Kristina Valaitis, Jennifer Longaphy, Kalpana Nair, Gina Agarwal, Lauren E. Griffith, Monika Kastner, Doug Oliver, Jenny Ploeg, Sharon Elizabeth Straus, Lisa Dolovich · PubMed · 2014
Stakeholder engagement is critical in the development of a new program intervention.[1][1]–[3][2] Focus groups[2][3] or interviews[4][4] are traditional data collection strategies typically used for this process. The persona-scenario exercise, an alternative to traditional strategies, originated