Design guidelines for mobile information and entertainment services
Elisabeth van de Kar, Carleen F. Maitland, Uta Wehn, Harry Bouwman · 2003
The mobile telecommunications industry is undergoing rapid change, which is increasing the interdependency of firms in the sector. Mobile information and entertainment services will be delivered through inter-organizational networks of firms. This means the problems of service design must be resolved in the context of a complex value network. To shed light on these problems we present a case study of a ringtone service and from this develop guidelines for the design of similar services.