Information Distribution of Electronic Commerce Activities

Delin Hou, Huosong Xia · 2008

In electronic commercial activity, to strengthen the information distributive ability of the business to the customer can increase customerspsila knowledge of goods and relevant information. One of the strategies for weakening the negative effect of the information asymmetry is the effective information distribution from businesses to customers. In this paper, we analyzed the theoretical foundation on which the information distribution in the electronic commerce, the thesis analyzes and summarizes all kinds of media forms and network information organizing ways in the electronic commercepsila activity, and from the perspective of real-time flow analyzes the network transmission model of information distribution.

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