Bundles and Range Strategies: The Case of Telecom Operators
Sophie Pernet · Munich Personal RePEc Archive (Ludwig Maximilian University of Munich) · 2006
Against a background of competition and the generalisation of IP that characterises the field of electronic communications, the concept of the "bundle" has resulted in the emergence of "triple play", and even "quadruple play." This paper offers an overview of the growth of this phenomenon by introducing a distinction between the basic components of multiplay strategies and the diverse range of functions that can be linked to these strategies.