Supporting Customer Searches in E-marketplaces by Means of Fuzzy Logic-Based Machine Learning
Javier A. Albusac, Lorenzo Manuel López-López, J.M. Leiva- Murillo, Jose Jesus Castro-Schez · 2008
Machine learning algorithms can be used to discover patterns in data into e-commerce C2C portals and this knowledge can then be useful to help customers to refine their searches and to choose what to buy. In this work, it is proposed a new machine learning algorithm based on fuzzy logic. We describe the proposed algorithm for supporting customer searches in e-Marketplaces and show the results obtained on simulated examples.