The Efficiency of Conducting Concurrent Cognitive Interviewing and Usability Testing on an Interviewer-Administered Survey
Jennifer C. Romano Bergstrom, Jennifer Hunter Childs, Erica L. Olmsted-Hawala, Nathan Jurgenson · Survey Practice · 2013
Cognitive interviewing and usability testing share techniques and have similar origins in cognitive psychology. However, cognitive interviewing often precedes usability testing in survey pretesting, and each test yields different results. While it seems that administering the tests concurrently saves time and effort, there is little evidence that researchers test concurrently. In this study, we coordinated concurrent cognitive and usability testing. By concurrently testing the same survey with different participants (respondents and interviewers), issues with question wording and design were more efficiently addressed, leading to an improved questionnaire for both respondents and interviewers.