Privad: Rearchitecting Online Advertising for Privacy
Saikat Guha, Bin Cheng, Alexey Reznichenko, Hamed Haddadi, Paul Francis · 2009
This technical report describes an architecture and protocols for personalized online advertising sys-tem called Privad that is far more private than current systems exemplified by Google and Facebook. This report also provides an analysis of the privacy characteristics of Privad.