The customer relationship management of China Mobile in Luoyang
Shiju Zhang · 2011
Aimed at the problems existed in the process of applying CRM, this paper analyzes the competitive environment of China Mobile (Luoyang) with partial service introductions, explains the content of CRM, puts forward to the strategies for CRMS of China Mobile (Luoyang), and gives the build-up of CRMS and it's principles. In the end, this paper offers some advices on how to develop the CRM of China mobile (Luoyang) in the “customer-contre” period. It can help to improve its management system and the operating level which can offer better solutions for large mobile users.