Emerging Motivations for Tagging: Expression, Performance, and Activism
Alla Zollers · 2007
tagging systems have generally been designed and used for personal information organization and retrieval. People use a variety of sites to tag photos, websites, blogs, and videos. Recently, commercial websites such as Amazon.com, have also implemented tagging on their websites. This type of tagging is not only social, where users can view other's tags and resources, but collective or collaborative, where any user can tag any resource. By analyzing the tags of two sites that implement free-for-all tagging - Amazon.com and Last.fm - this paper describes emergent social motivations for tagging. The motivations that were found in the systems include expression, performance, and activism.